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Consumer Culture, Branding and Identity in the New Russia
- From Five-year Plan to 4x4
part of the Routledge Interpretive Marketing Research series
- Binding:
- Paperback
- Pages:
- 200
- Published:
- March 30, 2021
- Dimensions:
- 156x234x0 mm.
- Weight:
- 312 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
About Graham (Universite de Paris Ouest Nanterre La Defense Roberts
View all books by Graham (Universite de Paris Ouest Nanterre La Defense RobertsDescription of Consumer Culture, Branding and Identity in the New Russia
Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.
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