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Consumer Culture Theory
- Development, Critique, Application and Prospects
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 98
- Published:
- April 24, 2019
- Dimensions:
- 154x233x11 mm.
- Weight:
- 168 g.
Delivery:
1-2 weeks
Expected delivery: October 17, 2024
Description of Consumer Culture Theory
A guide to help readers find their way through existing Consumer Culture Theory literature, the most current conceptual and methodological developments, managerial implications, and potential avenues of future importance.
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