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Consumer Culture Theory

About Consumer Culture Theory

Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

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  • Language:
  • English
  • ISBN:
  • 9781784411589
  • Binding:
  • Hardback
  • Pages:
  • 350
  • Published:
  • November 27, 2014
  • Dimensions:
  • 156x236x27 mm.
  • Weight:
  • 568 g.
Delivery: 2-3 weeks
Expected delivery: February 16, 2025

Description of Consumer Culture Theory

Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

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