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Consumer Engineering, 1920s–1970s

- Marketing between Expert Planning and Consumer Responsiveness

part of the Worlds of Consumption series

Consumer Engineering, 1920s–1970s Save 12% from RPP Save 12%
About Consumer Engineering, 1920s–1970s

Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

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  • Language:
  • English
  • ISBN:
  • 9783030145637
  • Binding:
  • Hardback
  • Pages:
  • 296
  • Published:
  • June 14, 2019
  • Edition:
  • 12019
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 629 g.
Delivery: 2-4 weeks
Expected delivery: August 1, 2024

Description of Consumer Engineering, 1920s–1970s

Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

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