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Consumer Nationalism and Barr’s Irn-Bru in Scotland
part of the Consumption and Public Life series
- Binding:
- Paperback
- Pages:
- 264
- Published:
- October 3, 2021
- Edition:
- 12020
- Dimensions:
- 148x210x0 mm.
- Weight:
- 369 g.
Delivery:
2-4 weeks
Expected delivery: July 18, 2024
Description of Consumer Nationalism and Barr’s Irn-Bru in Scotland
This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism.
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