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Consumer Nationalism and Barr’s Irn-Bru in Scotland

About Consumer Nationalism and Barr’s Irn-Bru in Scotland

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism.

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  • Language:
  • English
  • ISBN:
  • 9783030533847
  • Binding:
  • Paperback
  • Pages:
  • 264
  • Published:
  • October 3, 2021
  • Edition:
  • 12020
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 369 g.
Delivery: 2-4 weeks
Expected delivery: July 11, 2024

Description of Consumer Nationalism and Barr’s Irn-Bru in Scotland

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism.

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