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Consumer Nationalism in China
- Examining its Critical Impact on Multinational Businesses
part of the China in the 21st Century series
- Binding:
- Hardback
- Pages:
- 174
- Published:
- May 14, 2024
- Dimensions:
- 237x159x20 mm.
- Weight:
- 412 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 11, 2024
Description of Consumer Nationalism in China
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.
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