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Consumers’ Purchase Intentions and Their Behavior
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 62
- Published:
- November 12, 2014
- Dimensions:
- 234x158x7 mm.
- Weight:
- 120 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Consumers’ Purchase Intentions and Their Behavior
Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.
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