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Contemporary Issues in Marketing
- Binding:
- Paperback
- Pages:
- 240
- Published:
- May 31, 1999
- Dimensions:
- 189x246x14 mm.
- Weight:
- 484 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Contemporary Issues in Marketing
This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing.
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