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Corporate Communication and Integrated Marketing Communication
- Binding:
- Hardback
- Pages:
- 118
- Published:
- June 14, 2023
- Dimensions:
- 236x159x14 mm.
- Weight:
- 330 g.
Delivery:
2-4 weeks
Expected delivery: August 28, 2025
Description of Corporate Communication and Integrated Marketing Communication
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
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