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Corporate Social Responsibility is Not Public Relations
- How to put CSR at the heart of your company and maximize the business benefits
- Binding:
- Paperback
- Pages:
- 224
- Published:
- February 17, 2021
- Dimensions:
- 137x214x16 mm.
- Weight:
- 294 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Description of Corporate Social Responsibility is Not Public Relations
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
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