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Covert Cows and Chick-fil-A

- How Faith, Cows, and Chicken Built an Iconic Brand

About Covert Cows and Chick-fil-A

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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  • Language:
  • English
  • ISBN:
  • 9781400213221
  • Binding:
  • Paperback
  • Pages:
  • 224
  • Published:
  • September 2, 2020
  • Dimensions:
  • 212x141x18 mm.
  • Weight:
  • 316 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 22, 2024

Description of Covert Cows and Chick-fil-A

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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