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Covert Cows and Chick-fil-A
- How Faith, Cows, and Chicken Built an Iconic Brand
- Binding:
- Paperback
- Pages:
- 224
- Published:
- September 2, 2020
- Dimensions:
- 212x141x18 mm.
- Weight:
- 316 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 28, 2024
Description of Covert Cows and Chick-fil-A
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
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