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Creating and Managing Superior Customer Value

About Creating and Managing Superior Customer Value

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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  • Language:
  • English
  • ISBN:
  • 9781848551725
  • Binding:
  • Hardback
  • Pages:
  • 352
  • Published:
  • October 31, 2008
  • Dimensions:
  • 162x235x41 mm.
  • Weight:
  • 846 g.
Delivery: 2-4 weeks
Expected delivery: August 2, 2025

Description of Creating and Managing Superior Customer Value

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

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