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Creative Advertising Concept and Copy
- Binding:
- Hardback
- Pages:
- 198
- Published:
- April 7, 2024
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: July 6, 2025
About Georgia-Zozeta (The American College of Greece Miliopoulou
View all books by Georgia-Zozeta (The American College of Greece MiliopoulouDescription of Creative Advertising Concept and Copy
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
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