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Creativity and Advertising
- Affect, Events and Process
- Binding:
- Hardback
- Pages:
- 192
- Published:
- April 4, 2013
- Dimensions:
- 156x234x15 mm.
- Weight:
- 520 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Creativity and Advertising
@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.
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