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Creativity

- Innovation 01.04

part of the Express Exec series

About Creativity

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff. This title features examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks.

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  • Language:
  • English
  • ISBN:
  • 9781841123189
  • Binding:
  • Paperback
  • Pages:
  • 118
  • Published:
  • January 28, 2002
  • Dimensions:
  • 124x175x10 mm.
  • Weight:
  • 113 g.
Delivery: 2-4 weeks
Expected delivery: December 20, 2024

Description of Creativity

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff. This title features examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks.

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