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Crisis, Resilience and Survival
- Lessons from the Global Auto Industry
- Binding:
- Hardback
- Pages:
- 341
- Published:
- December 1, 2015
- Dimensions:
- 236x160x23 mm.
- Weight:
- 62 g.
Delivery:
2-4 weeks
Expected delivery: October 27, 2024
About Matthias (University of Oxford) Holweg
View all books by Matthias (University of Oxford) HolwegDescription of Crisis, Resilience and Survival
Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms engaged in this huge but turbulent realm of business. It uses high-profile cases to explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure.
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