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Critical Marketing

- Issues in Contemporary Marketing

About Critical Marketing

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

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  • Language:
  • English
  • ISBN:
  • 9780470512005
  • Binding:
  • Hardback
  • Pages:
  • 414
  • Published:
  • March 19, 2008
  • Dimensions:
  • 168x244x29 mm.
  • Weight:
  • 851 g.
Delivery: 2-4 weeks
Expected delivery: September 17, 2025

Description of Critical Marketing

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

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