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Cross-Cultural Selling For Dummies

About Cross-Cultural Selling For Dummies

Do you want to increase your sales? Why not tap the fastest-growing consumer market in the country? According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over $2 trillion in 2007 - exceeding the annual GNP of all but the nine largest economies of the world.

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  • Language:
  • English
  • ISBN:
  • 9780470377017
  • Binding:
  • Paperback
  • Pages:
  • 384
  • Published:
  • November 13, 2008
  • Dimensions:
  • 188x236x20 mm.
  • Weight:
  • 590 g.
Delivery: 2-4 weeks
Expected delivery: December 11, 2024

Description of Cross-Cultural Selling For Dummies

Do you want to increase your sales? Why not tap the fastest-growing consumer market in the country? According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over $2 trillion in 2007 - exceeding the annual GNP of all but the nine largest economies of the world.

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