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Crossing the Chasm
- Marketing and Selling Technology Products to Mainstream Customers
- Binding:
- Paperback
- Pages:
- 240
- Published:
- August 1, 1998
- Dimensions:
- 136x235x13 mm.
- Weight:
- 376 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 10, 2024
About Geoffrey A. (President of The Chasm Group in Palo Alto Moore
View all books by Geoffrey A. (President of The Chasm Group in Palo Alto MooreDescription of Crossing the Chasm
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
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