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Cultural Heritage Marketing
- A Relationship Marketing Approach to Conservation Services
- Binding:
- Hardback
- Pages:
- 158
- Published:
- November 6, 2018
- Edition:
- 12019
- Dimensions:
- 218x156x20 mm.
- Weight:
- 336 g.
Delivery:
2-4 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025
Description of Cultural Heritage Marketing
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.
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