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Culture and Positioning as Determinants of Strategy

- Personality and the Business Organization

About Culture and Positioning as Determinants of Strategy

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.

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  • Language:
  • English
  • ISBN:
  • 9781403917515
  • Binding:
  • Hardback
  • Pages:
  • 270
  • Published:
  • March 15, 2004
  • Edition:
  • 2004
  • Dimensions:
  • 140x216x20 mm.
  • Weight:
  • 467 g.
Delivery: 2-3 weeks
Expected delivery: September 24, 2025

Description of Culture and Positioning as Determinants of Strategy

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.

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