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Customer Intelligence
- From Data to Dialogue
- Binding:
- Hardback
- Pages:
- 280
- Published:
- November 18, 2005
- Dimensions:
- 152x232x20 mm.
- Weight:
- 536 g.
Delivery:
2-4 weeks
Expected delivery: November 1, 2024
Description of Customer Intelligence
Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.
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