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Customer Intelligence
- From Data to Dialogue
- Binding:
- Hardback
- Pages:
- 280
- Published:
- November 17, 2005
- Dimensions:
- 152x232x20 mm.
- Weight:
- 536 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Customer Intelligence
Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.
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