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Customer Lifetime Value
- The Path to Profitability
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 112
- Published:
- August 13, 2008
- Dimensions:
- 231x156x7 mm.
- Weight:
- 180 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Customer Lifetime Value
Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organisation in implementing a CLV-based framework.
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