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Customer Relationship Management and the Social and Semantic Web

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About Customer Relationship Management and the Social and Semantic Web

Provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields. Providing a forum for the exchange of research ideas and practices, this is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals.

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  • Language:
  • English
  • ISBN:
  • 9781613500446
  • Binding:
  • Hardback
  • Pages:
  • 358
  • Published:
  • August 30, 2011
  • Dimensions:
  • 280x216x20 mm.
Delivery: 2-3 weeks
Expected delivery: December 6, 2024

Description of Customer Relationship Management and the Social and Semantic Web

Provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields. Providing a forum for the exchange of research ideas and practices, this is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals.

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