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Customer Relationship Management Systems Handbook
- Binding:
- Paperback
- Pages:
- 264
- Published:
- July 18, 2002
- Dimensions:
- 178x254x19 mm.
- Weight:
- 570 g.
Delivery:
2-4 weeks
Expected delivery: December 8, 2024
Description of Customer Relationship Management Systems Handbook
Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.
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