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Data Analytics in Marketing, Entrepreneurship, and Innovation
part of the Data Analytics Applications series
- Binding:
- Hardback
- Pages:
- 182
- Published:
- January 12, 2021
- Dimensions:
- 241x159x18 mm.
- Weight:
- 434 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of Data Analytics in Marketing, Entrepreneurship, and Innovation
Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
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