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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- Binding:
- Hardback
- Pages:
- 320
- Published:
- February 18, 2010
- Dimensions:
- 165x238x27 mm.
- Weight:
- 606 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 23, 2024
Description of Data-Driven Marketing
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.
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