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Database Marketing
- Analyzing and Managing Customers
- Binding:
- Paperback
- Pages:
- 872
- Published:
- April 16, 2009
- Edition:
- 2008
- Dimensions:
- 157x234x40 mm.
- Weight:
- 1328 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 17, 2024
Description of Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
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