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Decoding Coca-Cola
part of the Routledge Studies in Marketing series
- Binding:
- Paperback
- Pages:
- 240
- Published:
- August 1, 2022
- Dimensions:
- 234x21x155 mm.
- Weight:
- 394 g.
Delivery:
1-2 weeks
Expected delivery: October 12, 2024
Description of Decoding Coca-Cola
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
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