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Demystifying Business Celebrity
- Binding:
- Hardback
- Pages:
- 192
- Published:
- August 19, 2009
- Dimensions:
- 138x216x0 mm.
- Weight:
- 362 g.
Delivery:
2-3 weeks
Expected delivery: November 23, 2024
About Eric (Copenhagen Business School Guthey
View all books by Eric (Copenhagen Business School GutheyDescription of Demystifying Business Celebrity
Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. This book explores how they are constructed and why they exist.
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