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Demystifying Business Celebrity

About Demystifying Business Celebrity

Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. This book explores how they are constructed and why they exist.

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  • Language:
  • English
  • ISBN:
  • 9780415327817
  • Binding:
  • Hardback
  • Pages:
  • 192
  • Published:
  • August 20, 2009
  • Dimensions:
  • 138x216x0 mm.
  • Weight:
  • 362 g.
Delivery: 2-3 weeks
Expected delivery: October 19, 2024

Description of Demystifying Business Celebrity

Like their celebrity peers from the entertainment, sports, arts and political worlds, business celebrities exert an influence that is pervasive, but difficult to assess, evaluate and explain. This book explores how they are constructed and why they exist.

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