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Der Wert Der Markenpersoenlichkeit
- Das Phanomen Der Strategischen Positionierung Von Marken
part of the Gabler Edition Wissenschaft series
- Binding:
- Paperback
- Pages:
- 186
- Published:
- February 24, 2000
- Edition:
- 2000
- Dimensions:
- 133x203x11 mm.
- Weight:
- 227 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Der Wert Der Markenpersoenlichkeit
Michaela Weis und Frank Huber analysieren den Einfluss der kongruenten Wahrnehmung einzelner Dimensionen der Markenpersönlichkeit und der menschlichen Persönlichkeit auf das Kaufverhalten der Konsumenten.
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