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Descriptive Data Mining

About Descriptive Data Mining

This book provides an overview of data mining methods demonstrated by software. Chapter 3 covers fundamentals of market basket analysis, and Chapter 4 provides demonstration of RFM modeling, a basic marketing data mining tool.

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  • Language:
  • English
  • ISBN:
  • 9789811371806
  • Binding:
  • Hardback
  • Pages:
  • 130
  • Published:
  • May 15, 2019
  • Edition:
  • 22019
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 454 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Descriptive Data Mining

This book provides an overview of data mining methods demonstrated by software. Chapter 3 covers fundamentals of market basket analysis, and Chapter 4 provides demonstration of RFM modeling, a basic marketing data mining tool.

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