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Designing winning products
- Binding:
- Hardback
- Pages:
- 324
- Published:
- December 20, 2000
- Dimensions:
- 156x234x19 mm.
- Weight:
- 631 g.
Delivery:
2-4 weeks
Expected delivery: May 26, 2024
Description of Designing winning products
Intended for marketing executives, new product/service managers, and marketing research professionals, this work focuses on design and market testing issues/solutions for new business-to-business products and services. It includes more than 50 diagrams, tables and figures which support the text.
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