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Destination Marketing Organisations
part of the Routledge Advances in Tourism series
- Binding:
- Hardback
- Pages:
- 252
- Published:
- November 12, 2004
- Dimensions:
- 166x241x11 mm.
- Weight:
- 580 g.
Delivery:
2-3 weeks
Expected delivery: November 22, 2024
Description of Destination Marketing Organisations
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
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