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Developments in Australasian Marketing
part of the Advances in International Marketing series
- Binding:
- Hardback
- Pages:
- 344
- Published:
- February 1, 2001
- Dimensions:
- 156x234x20 mm.
- Weight:
- 659 g.
Delivery:
2-4 weeks
Expected delivery: May 25, 2024
Description of Developments in Australasian Marketing
Presents examples of a range of marketing research that is being carried out by marketing academics in the Australasian region. This volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998.
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