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Dialogmarketing Perspektiven 2019/2020
- Tagungsband 14. Wissenschaftlicher Interdisziplinarer Kongress Fur Dialogmarketing
- Binding:
- Paperback
- Pages:
- 158
- Published:
- February 19, 2020
- Edition:
- 12020
- Dimensions:
- 244x170x9 mm.
- Weight:
- 281 g.
Delivery:
1-2 weeks
Expected delivery: March 2, 2025
Description of Dialogmarketing Perspektiven 2019/2020
Der diesjährige Sammelband vereint aktuelle Fachbeiträge und Forschungsergebnisse des 14. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2019 an der Hochschule Pforzheim veranstaltete. Wissenschaftler aus unterschiedlichen Disziplinen, die zum Dialog- und Data-Driven-Marketing forschen, wurden hier in den Dialog miteinander gebracht und konnten sich vernetzen.
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