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Dictionary of Marketing Communications
- Binding:
- Hardback
- Pages:
- 256
- Published:
- October 6, 2003
- Dimensions:
- 177x254x19 mm.
- Weight:
- 620 g.
Delivery:
2-3 weeks
Expected delivery: September 11, 2025
Description of Dictionary of Marketing Communications
Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
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