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Digital Advertising
- Binding:
- Hardback
- Pages:
- 224
- Published:
- October 13, 2016
- Edition:
- 2
- Dimensions:
- 241x163x22 mm.
- Weight:
- 504 g.
Delivery:
2-3 weeks
Expected delivery: July 30, 2025
Description of Digital Advertising
This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising.
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