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Digital Business in Africa

- Social Media and Related Technologies

part of the Palgrave Studies of Marketing in Emerging Economies series

Digital Business in Africa Save 18% from RPP Save 18%
About Digital Business in Africa

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.

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  • Language:
  • English
  • ISBN:
  • 9783030934989
  • Binding:
  • Hardback
  • Pages:
  • 318
  • Published:
  • June 29, 2022
  • Edition:
  • 12022
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 570 g.
Delivery: 2-4 weeks
Expected delivery: January 29, 2025

Description of Digital Business in Africa

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.

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