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Digital Marketing Strategies for Value Co-creation
- Binding:
- Hardback
- Pages:
- 248
- Published:
- March 21, 2022
- Edition:
- 12022
- Dimensions:
- 148x210x0 mm.
- Weight:
- 478 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Digital Marketing Strategies for Value Co-creation
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.
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