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Digital Wine
- How QR Codes Facilitate New Markets for Small Wine Industries
part of the SpringerBriefs in Business series
- Binding:
- Paperback
- Pages:
- 135
- Published:
- May 27, 2014
- Dimensions:
- 152x240x9 mm.
- Weight:
- 238 g.
Delivery:
1-2 weeks
Expected delivery: July 14, 2024
Description of Digital Wine
This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions.
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