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Disruption
- Overturning Conventions and Shaking Up the Marketplace
part of the Adweek Magazine Series series
- Binding:
- Hardback
- Pages:
- 256
- Published:
- December 19, 1996
- Dimensions:
- 160x235x28 mm.
- Weight:
- 500 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Disruption
Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.
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