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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
- Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms
- Language:
- English
- ISBN:
- 9783658351496
- Binding:
- Paperback
- Pages:
- 243
- Published:
- August 6, 2021
- Edition:
- 12021
- Dimensions:
- 148x210x0 mm.
- Weight:
- 351 g.
Delivery:
2-4 weeks
Expected delivery: November 23, 2024
Description of Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.
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