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e-Consumers in the Era of New Tourism

About e-Consumers in the Era of New Tourism

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

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  • Language:
  • English
  • ISBN:
  • 9789811000850
  • Binding:
  • Hardback
  • Pages:
  • 139
  • Published:
  • January 20, 2016
  • Edition:
  • 12016
  • Dimensions:
  • 155x235x10 mm.
  • Weight:
  • 3554 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of e-Consumers in the Era of New Tourism

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

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