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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders
- Binding:
- Hardback
- Pages:
- 368
- Published:
- March 2, 2009
- Edition:
- 2
- Dimensions:
- 161x237x30 mm.
- Weight:
- 676 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Description of Eating the Big Fish
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
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