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Eco-Innovations in Emerging Markets
- Analyzing Consumer Behaviour and Adaptability
- Binding:
- Hardback
- Pages:
- 131
- Published:
- June 15, 2016
- Edition:
- 12016
- Dimensions:
- 148x210x11 mm.
- Weight:
- 341 g.
Delivery:
2-3 weeks
Expected delivery: July 21, 2024
Description of Eco-Innovations in Emerging Markets
Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.
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