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Effective Advertising
- Understanding When, How, and Why Advertising Works
part of the Marketing for a New Century series
- Binding:
- Hardback
- Pages:
- 216
- Published:
- January 20, 2004
- Dimensions:
- 152x228x15 mm.
- Weight:
- 420 g.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Extended return policy to January 30, 2025
Description of Effective Advertising
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
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