Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Effective Advertising
- Understanding When, How, and Why Advertising Works
part of the Marketing for a New Century series
- Binding:
- Hardback
- Pages:
- 216
- Published:
- January 20, 2004
- Dimensions:
- 152x228x15 mm.
- Weight:
- 420 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Effective Advertising
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
User ratings of Effective Advertising
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Effective Advertising can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
