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Elsevier's Dictionary of Advertising
- In English, German, French and Russian
- Binding:
- Hardback
- Pages:
- 568
- Published:
- September 12, 2002
- Dimensions:
- 175x244x27 mm.
- Weight:
- 118 g.
Delivery:
2-3 weeks
Expected delivery: September 10, 2025
Description of Elsevier's Dictionary of Advertising
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. This dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity, media, and typography.
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