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Emotion and Reason in Consumer Behavior
- Binding:
- Hardback
- Pages:
- 182
- Published:
- January 8, 2006
- Dimensions:
- 160x236x18 mm.
- Weight:
- 454 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Emotion and Reason in Consumer Behavior
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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